Don’t Know Which Social Media Platform to Use in the Industry You Are In? Read this Article!

With two out of three New Zealanders using social media every day, the question of whether to use of social media in your business is a no brainer. Using the correct social media platform will benefit your business long term. But which platform should you use?

Goode PR is one of the leading PR Companies Auckland is home to. We have found that video has become an essential social media management tool. Live video is hot right now and 50% of social media marketers plan on using services like Periscope and Facebook Live to build relationships with their customers and prospects. The use of Snapchat is also increasingly becoming more and more popular.

Below is a summary of a report from Trackmaven Research regarding industry specifics and social media.

Facebook for Social Media Management

Although Facebook has been around since 2006 and is primarily used for connecting with friends, Facebook users regularly look up business profiles. Reviews on Facebook are also growing four times faster than on other platforms, which is worth noting.

Facebook social media management is commonly used by:

  • Entertainment focus brands
  • Legal firms
  • Restaurants and hospitality
  • Accounting firms
  • Retail outlets


Twitter is a valuable form of social media, particularly in the following industries:

  • Entertainment brands
  • The farming Industry
  • Sporting goods
  • Aviation
  • Aerospace

Instagram Usage on Social Media

This is a visual platform that is great for products that are eye catching and beautiful. Other industries that use this platform of social media are:

  • Electronics
  • Sporting goods
  • Luxury goods
  • Jewellery
  • Fashion
  • Clothing


A mix of businesses used the LinkedIn platform for social media management, including the sale of:

  • Alcoholic beverages
  • Luxury Goods
  • Jewellery
  • Automotive

As you can see from the results, the platform used within different industries can differ greatly! A combination of social media may be best suited to your business. For an overview of how social media management can optimise your business contact us at Goode PR Agency NZ today.