Strategic communications planning is the process of driving alignment between the communications function and an organisation’s core objectives.
It is about deliberately engineering plans, tactics and messages to help fuel an organisation’s performance.
Being strategic is a state of mind – Goode PR will help you to take a step back from the daily noise to consider how communications activities contribute to your organisation’s goals. It’s also about finding creative solutions to help maximise positive opportunity for profile or good will, while minimising potential risk exposure.
Goode PR will recommend communications activities that are consistent with strategic goals for your company and brand.