Collaboration with the right player in your industry can be a game changer. In the age of influencer marketing, it’s important to build the proper infrastructure to support a successful online campaign and understand the new legalities around sponsored material.

Influencer marketing typically harnesses the power of social media to increase the visibility of brands and products. Celebrities and other “influencers” can have anywhere from a few thousand to several million followers on various social media platforms such as Instagram and Snapchat. These captive audiences often consume content from those they follow on a daily basis. Goode PR engages influencers to post carefully crafted content to their respective platforms. Influencer marketing provides the opportunity for brands to deliver a substantially more authentic and effective message to their target market.