Meet the Goode People.


We are content creators, brand makers, news breakers and expert communicators.

Goode PR has a grassroots operational style, different to larger, more traditional PR firms. Our company directors are actively involved in the day-to-day management of the agency, with Managing Director Vikki Lee Goode providing hands-on consulting.

We are a close-knit team working in an open plan office, so all Goode PR consultants are kept informed of client projects. This means extra support or different skill sets can be resourced at any time with ease.

With strong capability across all aspects of communication, from consumer to corporate PR services, we pride ourselves on being more than just a supplier. The Goode team works in partnership with our clients to create strong relationships, stay attuned to their needs and deliver results.


Vikki Lee Goode, Director and Founder

The Goode team is led by Vikki Lee, a PR professional with 35 years’ experience and a career dedicated to effective communications. She has provided expert counsel to some of the world’s most respected brands and staged some of New Zealand’s most innovative events.

Vikki Lee created Goode PR in 1991 to put her own distinctive stamp on the New Zealand PR scene. Today she has built a professional image for many high-profile brands, people and services. She enjoys an enviable reputation in her own right as an experienced and successful practitioner.

Vikki Lee has built an equally impressive team of PR specialists around her with their own unique skill set and a refreshingly real approach to life and business. Her vision for Goode PR is close to its founding values – Goode people doing great things – a passionate approach to provide excellent value for money and results.

Vikki Lee is equally comfortable and in control when identifying issues, managing crises when they break, developing major promotional campaigns and leveraging partnership programmes through to creating memorable events and delivering great publicity. Vikki Lee has real flair and a strategic approach to business challenges that clients have come to rely on. She believes in a new breed of PR people – passionate about the power of persuasion and the influence this can wield.